Hertunba
E-commerce Performance Transformation
How we rebuilt Hertunba's Shopify storefront, cutting load times by 70% and driving double-digit revenue growth.
The Problem
Hertunba's Shopify store was losing customers due to slow page loads (8+ seconds on mobile) and a clunky checkout experience. Mobile conversion rates were well below industry benchmarks, directly impacting revenue.
Research & Discovery
Performance auditing revealed bloated Shopify apps, unoptimized images, and render-blocking scripts as the main culprits. Heatmap analysis showed users abandoning at checkout due to friction in the payment flow.
Design Approach
We designed a clean, fast-loading storefront with mobile-first navigation. Product pages were redesigned to prioritize high-quality imagery and social proof. The checkout flow was streamlined to reduce steps.
Architecture
Custom Next.js frontend consuming Shopify Storefront API, with Redis for aggressive caching, Cloudflare CDN for global edge delivery, and Stripe for optimized payment processing.
Engineering
We implemented lazy loading, image optimization with next/image, code splitting, and edge caching strategies. The entire storefront was rebuilt as a static site with incremental regeneration for dynamic product data.
Results
Technology Stack
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